hassle free packaging…

sometime back i wrote a post about my frustration with the product packaging that is typically used in electronics –> http://blog.sreekantan.com/2007/09/25/packaging/

i came across this article a while back on amazon planning to use hassle free packaging for some of their products…  i wish every company follows amazon’s path and simplify product packaging.

image courtesy: amazon.com

it is just not me who is frustrated with packaging. i realized that my son who is 18 mths old also experiences the same frustration. he wants to get to his toy as soon as he sees it and the packaging just frustrates him…